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Divorce Forced a Quick Sale: $78K Profit in 6 Weeks
After - Celestial propertyBefore - Celestial property
Lead Source
Direct-to-Seller (PPL)
Lead-to-Close
6 weeks
Seller Situation
Divorce, needed fast sale with moving assistance
Acquisition Price
$425,000
Total Rehab Cost
$26,850
Disposition Price
$559,900
Total Profit
$78,050
The seller had meticulously maintained her townhouse for nearly two decades, but a divorce changed everything. She needed certainty, speed, and help with the move, not the highest possible price. A straightforward negotiation and flexible closing terms turned a motivated seller into a $78K profit.
The Seller Situation
The seller had recently gone through a divorce and was carrying a mortgage that had been in both her and her ex-husband's name. Despite keeping the property in excellent condition with recent updates to the HVAC, water heater, and fresh paint throughout, she couldn't afford to wait for a traditional sale. She needed to sell quickly during August to align with her timeline and requested moving assistance as part of the deal. The combination of emotional stress and financial pressure made a cash offer with flexible terms more valuable than chasing top dollar on the open market.
The Follow-Up
This deal moved fast from first contact to contract. The initial call came in on July 19, 2023, after the seller requested a cash offer through a PPL source. Within days, the team had gathered property details, submitted the information to funding, and presented an offer. The seller pushed back on price, requesting $450K instead of the initial $425K offer. After reviewing photos and property condition, funding held firm, but the addition of a $2,500 moving advance and a closing date that fit her August timeline sealed the deal.
The Numbers
Acquisition Price
$425,000
Rehab Cost
$26,850
Holding Costs
$29,999
Total Investment
$481,849
Disposition Price
$559,900
Net Profit
$78,050
From the Call
Seller: "I guess I'm kind of surprised because it sort of sounds like it can go really fast. So, I don't know how mentally I'm ready for this."
Acquisitions Specialist: "Yeah, it can go really fast, but we usually go on your pace. We're not going to take you out of the house if you're not ready to go out of the house."
- Acquisition call recording
Key Takeaways
  • Solving for timeline and convenience, not just price, closed a deal where the seller had been quoted $563K by a realtor but chose certainty instead.
  • A $2,500 moving advance cost the company little but removed the seller's final objection and accelerated the contract.
  • Well-maintained properties from motivated sellers can yield strong margins even at conservative acquisition prices when rehab scope stays tight.

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